“Poho kererū ana” is that unmissable moment of pride — chest puffed like the kererū, full of confidence, full of identity.
Te kererū - te manu o te tau / the bird of the new year - this tohu or key indicator usually happens when puanga is at its brightest the miro berries of the koramiro tree are at there ripest , this is when the kererū would feast and in turn be the best time to Eat .
Poho kererū is also a kiwaha or saying for being Proud, as your chest is inflated with pride mimicking the chest of a kererū bird which is often much bigger then the rest of the body.
This crewneck sweatshirt carries that same energy. Fully embroidered chest , screened back - it’s a statement piece that reminds you to stand tall in who you are and where you come from.